main character in the story,
CATTLEYA is a brand that reinterprets tradition
and creates items where tradition becomes a daily routin
Brand Story
Do you remember the garden where princesses, queens, and fairies live in the fairy tale you read as a child?
Watching the fairy tale stories and paintings, we unfolded a beautiful world of imagination colored with the light of aurora, and became a mature adult, trapped in reality, and the light of aurora became blurred.
Cattlea brings back to you as an adult the world you dreamed of as a girl with our identity.
Cattlea is a species of western orchid, and it is far from Korean native plants.
It pursues the design of Korea that embraces the world, such as the Seokjojeon Hall of Deoksugung Palace, which was built during the reign of Emperor Gojong. It also contains a Korean but not traditional brand philosophy.
Cattlea wants to become a fashion & lifestyle brand for multinational girls who borrow traditional motifs but have not lost [ unapologetically me ].